Imaginary Ones turned one!

Imaginary Ones
9 min readJan 11


Birth of Imaginary Ones
The Imaginary Ones represent the culmination of a vision that began back in 2021. Clement (Cmttat) recognized the profound impact that imagination and creativity could have on the world.

That’s why we set out to create something truly special: a collection of 8888 unique and vibrant Imaginary Ones characters.

Imaginary Ones Collection

These characters are more than just art, they are a spark of inspiration and positivity that ignites the hearts and minds of people everywhere. With their vibrant colors and bubbles, we want to ignite a movement, one that will inspire joy in every corner of the world.

Twitter first post

The First Post
The 11th of January 2022 will forever be remembered as a historic moment for the Imaginary Ones.

On that day, we shared the first compilation of our characters on Twitter, and the world took notice. With over 1.6 million views , it became clear that we were onto something special. The community’s love for these characters was overwhelming, with 24,000 new followers in just 24 hours.

It was at that moment that we knew we had a responsibility to take The Imaginary Ones to the next level.

We made the bold decision to go all-in on the Imaginary Ones and fully commit to delivering on our vision. That moment marked the beginning of an incredible journey and we are excited to take the world by storm, one Imaginary Ones character at a time.

Imaginary Ones meet-up

Web3 Journey
The journey to creating and building a successful brand is never easy, but at Imaginary Ones, we believe that with the right values and a dedicated community, anything is possible.

From the very beginning, we knew that aligning our values with those of our community would be key to our success. So, we set out to assemble a team of dedicated individuals who shared our passion and vision for the brand.

Together, we embarked on a journey that can only be described as an extreme rollercoaster, filled with twists and turns, highs and lows, but through it all, we never wavered in our commitment to building something truly special.

As we navigated the uncharted waters of the Web3 space, we were grateful to have made many friends along the way, fellow builders who understood the unique challenges of this exciting and ever-evolving field. We knew that building a brand in this space would be tough, but the supportive nature of this community never ceased to amaze us. We realized that for all of us to succeed, we needed to help each other, and we are grateful to have this support.

And, as we continue to grow, we were honored to have our first meet-up with our IONs (Imaginary Ones Nation) family. It was a wonderful experience to see the real faces of people supporting our brand, and it was extremely fun. Our journey is far from over, but with the support of our community, we know that together, we will be able to achieve great things.

Featured on Suntec Singapore Convention & Exhibition Centre’s LED Screen

Featured In Public
Imaginary Ones represents a true leap forward in the world of creativity and imagination. That’s why we had been invited to showcase our characters on some of the world’s most prominent stages. One of these opportunities is a feature at the Suntec Singapore Convention & Exhibition Centre, which has one of the largest LED screens on the planet. This platform allowed us to share our vision with millions of people from all over the globe.

The feature on the Suntec Singapore Convention & Exhibition Centre’s LED screen is a powerful testament to the impact and relevance of our Imaginary Ones characters. It was an opportunity for us to share our message of fun and creativity with a wide audience, and to inspire people everywhere to tap into their own imagination and unleash their full potential.

Imaginary Ones Merchandise

Imaginary Ones Merch
We also worked hard to launch the latest addition to the Imaginary Ones’ brand: stylish, limited-edition merchandise. This merchandise line is designed to allow you to represent the Imaginary Ones with pride and style wherever you go.

But it’s not just about fashion, it’s about creating a movement. We wanted to empower you to be a walking representation of imagination and creativity, to inspire others to tap into their own unique potential, and to join us on our journey to bring more light and positivity into the world.

With these items, we offer a tangible way to be part of something bigger than ourselves, to be a member of a community that believes in the power of imagination and creativity to change the world.

Staking Rewards

Staking Rewards
In August 2022, we launched our staking platform. Staking allows holders of IONs (Imaginary Ones) to earn exciting rewards and participate in a unique and engaging ecosystem experience.

This is just the beginning. We are committed to building Imaginary Ones into the biggest brand in the world, with the ultimate goal of giving back to our community in even more meaningful ways. By staking your IONs, you will not only be rewarded for your support and loyalty, but also be a part of building something extraordinary.

This is the future of brand engagement: an ecosystem where holders are not only rewarded for their loyalty but also play an active role in the brand’s growth and success. We believe that this approach is the key to building a truly sustainable and mutually beneficial brand-community relationship.

Imaginary Junior

Imaginary Junior
Not long later, we launched our 1st ever subsidiary, Imaginary Junior. This subsidiary is dedicated to creating IP content that is specifically designed to entertain and educate children around the world.

Our goal is to build a brand that parents trust and children love, one that brings families together and inspires a lifelong love of learning and creativity. In 5 months, we had achieved over 3.6 million video views and 25,000+ subscribers on YouTube, we are off to an amazing start.

We want to bring a new level of innovation and creativity to the world of children’s entertainment, and build a brand that becomes a household name for families worldwide.

We believe that every child deserves access to high-quality and engaging content that is both entertaining and educational. With Imaginary Junior, we’re making that a reality.

HUGO x IO media coverage

HUGO x IO Launch
Looking back in October 2022, we can say with pride and humility that our partnership with global fashion leader HUGO was a defining moment in the history of Imaginary Ones. We were honored to be the first Asia-born NFT project to collaborate with an international fashion brand and to share HUGO’s values and commitment to building a more inclusive and equitable world.

The collaboration was a massive success, with the HUGO x IO merchandise and NFT selling out within minutes of launch. We also achieved significant press coverage and reached millions of people with our message of inclusivity and diversity. The partnership not only strengthened Imaginary Ones’ presence beyond the Web 3.0 space, but also reinforced our mission to make imagination and creativity accessible to everyone.

We look back on this partnership as a pivotal moment in our journey, where we were able to unite our vision and values with those of a global brand to make a meaningful impact in the world. It serves as a reminder that when we work together towards a common goal, we can create something truly visionary and transformative.

HUGO x IO store takeover

HUGO x IO Store Takeover
One of the highlights of our HUGO x IO collaboration was the launch of the physical store takeover at Marina Bay Sands, Singapore’s premier mall.

This unique experience allowed the public to fully immerse themselves in the magic of both HUGO and Imaginary Ones in the real world. It was an opportunity for our audiences to interact with our characters and discover the fun and creativity it stands for.

The store takeover was not only a shopping experience but also an interactive journey where visitors could see, feel and take home the essence of both brands’ personalities, spirits and values.

It was a momentous achievement for us to bring our digital characters to life in the physical world, and we are proud to have been able to create an experience that resonated so deeply with audiences.


As the year comes to a close, we unveiled our newest project, the Imaginary Ones Quest. This quest represents our brand’s focus on storytelling and our commitment to experimentation and innovation.

Imaginary Artifact NFT

The Imaginary Ones quest is an ongoing, iterative project that invites our community, the IONs, to participate in a thrilling narrative adventure spanning multiple dimensions. As they progress through the quest, players will have the opportunity to mint special artifact NFTs, unlocking new levels of the story and deepening their connection to the brand and its characters.

But this quest is more than just a story, it’s an opportunity to push the boundaries of what is possible in the realm of digital experiences.

A world full of bubbles.

2023 Outlook
As we look ahead to the new year, we are filled with anticipation for the exciting developments and opportunities for Imaginary Ones.

Since the start of Imaginary Ones, we have been driven by a singular vision: to make our beloved characters a household name that people of all ages can fall in love with. As we look forward to the new year, we are more determined than ever to make this vision a reality.

Our goal for 2023 is to expand the reach of our brand across the web 3.0 space, making it easier than ever for people to discover and join the Imaginary Ones family.

We have some truly exciting initiatives planned that will help us to share our vision and accomplishments with a wider audience. We are also committed to increasing our engagement with our existing community and to providing them with more opportunities to take an active role in shaping the future of the brand. By working together and sharing our vision with the world, we can build an even stronger and more inclusive community around Imaginary Ones.

Imaginary Rides

We understand that building innovative products using cutting-edge technologies comes with its own challenges and that the competition in this space is fierce, but we are confident in the strength of our brand and the passion of our community.

We also want to take a moment to express our deep gratitude to everyone in our community who has supported us thus far. You are the driving force behind our success, and we are honored to have you as a part of the Imaginary Ones family.

So, as we gear up for another year of imagination and innovation, we invite you to stay tuned for monthly updates and join us as we continue to bubble the world, one bubble at a time. This journey may not be without challenges, but with all of us together, we can surmount anything that comes our way.

In 2023, we envision a world full of Bubbles, bringing joy, one Bubble at a time.

Cheers to all the new exciting adventures ahead.



Imaginary Ones

Imaginary Ones is a delightful 3D animated art with 8888 magical characters NFTs on the Ethereum network.